Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marke....
[show more]ting mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cash flow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.
Part 1 People and organizations: organizations
communication in schools
organizing resources and information
managing curriculum development and innovation. Part 2 Marketing: what is marketing?
the marketing mix
developing and implementing the marketing plan. Part 3 Finance: financial records and statements
cashflow management and management accounting
using financial information - budgets