Show VAT
IMPORTANT NEWS: Cambridge International Book Centre has joined forces with Heath Educational Books. You will now find our entire EFL and International Exams catalogue, along with 60,000 other resources with special bulk discounts for Schools, ready to buy at www.heathbooks.co.uk
Hide
British English

Management in English Language Teaching

British English

Management in English Language Teaching

Author: White, Ron et al
Publisher: Cambridge University Press
Format: Paperback
ISBN: 9780521377638
Publication Date: 1991
Level: Native Speaker / Teacher
Publishers' UK Price: £47.99
Currency Converter

Quantity
Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marke....
[show more]
ting mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. 'Finance' deals with financial records and statements, cash flow management, management accounting and using financial information, all in terms which are accessible to non-specialists. There are clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience. Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues.
[show less]
Part 1 People and organizations: organizations
staff selection
staff development
communication in schools
organizing resources and information
managing curriculum development and innovation. Part 2 Marketing: what is marketing?
the marketing mix
developing and implementing the marketing plan. Part 3 Finance: financial records and statements
cashflow management and management accounting
using financial information - budgets
Book Depository - Shop Now Book Depository - Shop Now Book Depository - Shop Now