English for Marketing & Advertising is part of the EXPRESS SERIES. It is the ideal quick course for marketing & advertising professionals who need to communicate confidently and effectively in English. It can be used to supplement a regular coursebook, on its own, as a stand-alone intensive specialist course of for self-study.
Key Features of the Book
• A wide range of material targeting key areas of marketing, advertising and corporate communication
• Tip boxes ad....
[show more]dressing key language points, useful phrases and strategies
• DID You KNOW? boxes addressing language and cultural issues
• Stimulating role-plays for pair work and group tasks
• STARTER section at the beginning of each unit with warm-up and awareness-raising activities
• OUTPUT section at the end of each unit with activities to encourage discussion and reflection
• Appendix including an answer key, transcript, A-Z word list and a glossary of marketing terms
Key Features of the MultiROM
• Realistic listening extracts
• Interactive exercises to practise communication, useful phrases, and vocabulary