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The Construction of English; Culture, Consumerism and Promotion in the ELT Global Coursebook (Hardback)

The Construction of English; Culture, Consumerism and Promotion in the ELT Global Coursebook (Hardback) ISBN: 9780230222588
British English

The Construction of English; Culture, Consumerism and Promotion in the ELT Global Coursebook (Hardback)

Author: Gray, John
Publisher: Palgrave Macmillan
Format: Hardback
ISBN: 9780230222588
Publication Date: 2010
Level: Native Speaker / Teacher
Publishers' UK Price: £89.99
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The Construction of English examines the representational practices adopted in the mapping of linguistic and cultural terrain in textbooks for the teaching of English as a foreign or international language. It is a research-based study which takes as its object of investigation the financially lucrative and widely disseminated global coursebook which is produced as part of an incremental English language course designed for global consumption. It identifies the 'representational repertoires' con....
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structed in a sample of historically bestselling coursebooks and includes interviews in which ELT publishers and practising teachers discuss the nature of coursebook content. Drawing on insights from cultural studies and theoretical perspectives on visual communication and consumerism, the book argues that, in addition to being curriculum artefacts, coursebooks can also be seen as promotional commodities which seek to make English mean in highly selective ways which are often considered as deeply problematic by the teachers who use them.
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Acknowledgements
Introduction
Culture and English Language Teaching
Describing and Analysing ELT Coursebooks
Representational Repertoires 1: Streamline Connections and Building Strategies
Representational Repertoires 2: The New Cambridge Course 2 and The New Edition
Production and Regulation of Content
Consumption of Content
Future Directions
Conclusion
Notes
Appendices
Bibliography
Index

THE CONSTRUCTION OF ENGLISH - components

British English

ISBN

Culture, Consumerism and Promotion in the ELT Global Coursebook 9781137507242£22.999781137507242 Book Depository - Shop Now
Culture, Consumerism and Promotion in the ELT Global Coursebook (Hardback)
9780230222588
£89.999780230222588 Book Depository - Shop Now
£ = Publishers' UK Price
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