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British English

Cambridge English for Marketing Student's Book with Audio CDs (2)

British English

Cambridge English for Marketing Student's Book with Audio CDs (2)

Series: Cambridge English for
Author: Robinson, Nick
Publisher: Cambridge University Press
Format: Paperback
ISBN: 9780521124607
Publication Date: 2010
Level: B1+ Intermediate to C1 Advanced
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Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing.

Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them....
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and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.

The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.
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