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International English

Business Advantage Intermediate Student's Book with DVD

International English

Business Advantage Intermediate Student's Book with DVD

Series: Business Advantage
Author: Koester, Almut et al
Publisher: Cambridge University Press
Format: Paperback
ISBN: 9780521132206
Publication Date: 2012
Level: B1+ Intermediate
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An innovative, new multi-level course for the university and in-company sector.

Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging.

The Business Advantage Intermediate level books include input from the follow....
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ing leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few.

The Student's Book comes with a free DVD of video case studies.
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Topic 1. Business Environment: 1. Culture and its impact

2. Technology and business

Writing 1

DVD Sequence 1

Topic 2. Managing People: 3. Motivation

4. Human resources

Writing 2

DVD Sequence 2

Topic 3. Managing Cultures: 5. Organisations and their structure

6. Managing organisations

Writing 3

DVD Sequence 3

Topic 4. Managing Operations: 7. Supply chain management (SCM)

8. Quality management

Writing ....
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DVD Sequence 4

Topic 5. Marketing: 9. Marketing strategy

10. Customer relationship management (CRM)

Writing 5

DVD Sequence 5

Topic 6. Accounting and Finance: 11. Accounting

12. Finance

Writing 6

DVD Sequence 6

Topic 7. Strategies and Decision-making: 13. Decision making

14. The learning organisation

Writing 7

DVD Sequence 7.
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International English


Student's Book with DVD
Personal Study Book with Audio CD 97811076926409781107692640
Teacher's Book 97811076377029781107637702
Audio CDs (2) 97805211322139780521132213
Classware DVD-ROM 97811076077989781107607798