An innovative, new multi-level course for the university and in-company sector.
Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging.
The Business Advantage Intermediate level books include input from the follow....
[show more]ing leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few.
The Student's Book comes with a free DVD of video case studies.
Topic 1. Business Environment: 1. Culture and its impact
2. Technology and business
DVD Sequence 1
Topic 2. Managing People: 3. Motivation
4. Human resources
DVD Sequence 2
Topic 3. Managing Cultures: 5. Organisations and their structure
6. Managing organisations
DVD Sequence 3
Topic 4. Managing Operations: 7. Supply chain management (SCM)
8. Quality management
DVD Sequence 4
Topic 5. Marketing: 9. Marketing strategy
10. Customer relationship management (CRM)
DVD Sequence 5
Topic 6. Accounting and Finance: 11. Accounting
DVD Sequence 6
Topic 7. Strategies and Decision-making: 13. Decision making
14. The learning organisation
DVD Sequence 7.