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Career Paths: Sales and Marketing Teacher's Pack (Teacher's Guide, Student's Book, Class Audio CDs & Cross-Platform Application)

Career Paths: Sales and Marketing Teacher's Pack (Teacher's Guide, Student's Book, Class Audio CDs & Cross-Platform Application) ISBN: 9781471560187
International English

Career Paths: Sales and Marketing Teacher's Pack (Teacher's Guide, Student's Book, Class Audio CDs & Cross-Platform Application)

Series: Career Paths
Publisher: Express Publishing
Format: Paperback
ISBN: 9781471560187
Publication Date: 2017
Level: A1 Beginner to B1+ Intermediate
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Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment.

Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing.

Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing st....
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rategies and consumer behavior.
The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.

Included Features:
• A variety of realistic reading passages
• Career-specific dialogues
• 45 reading and listening comprehension checks
• Over 400 vocabulary terms and phrases
• Guided speaking and writing exercises
• Complete glossary of terms and phrases

Books/Sections 1-3 of Career Paths are rated for the Common European Framework of Reference for Languages at A1, A2 and B1 respectively.

Components:
The Teacher's Book contains a full answer key & suggested answers.

The Teacher's Guide contains thorough lesson plans, answer key & suggested answers.

The Audio CDs contain all recorded material in American English and British English.

The Cross-Platform Application (Windows 7+, OS X 10.7+, iOS 6+, Android 4.2+) contains the book's contents, all audio material, interactive activities, auto-correction and videos.
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CAREER PATHS: SALES AND MARKETING - components

International English

ISBN

Student's Book with Cross-Platform Application (Includes Audio & Video) 97814715629529781471562952
Teacher's Pack (Teacher's Guide, Student's Book, Class Audio CDs & Cross-Platform Application)
9781471560187
9781471560187
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